We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies.

Cases in point: GSD&M used it to create an SXSW survival guide for the conference's attendees. The British airline bmi started a Pinterest lotto campaign to enable eager Repinners to win free trips.

Need ideas? Get your feet wet! Here are tips for masterful Pinning from 12 Most:

Follow others. People don't care how much you know until they know how much you care. Replace "care" with "Pin"—and you've got a roadmap. Draw inspiration from other Pinners and Repin their work. They'll appreciate your attention; some will follow back and eventually start Repinning your photos.

Filter. Pinterest lets you keep multiple Boards (ways to organize your photos), which users can choose to follow individually or all together. Use different Boards to showcase your brand's dynamism and attract different types of followers.

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