Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins?

While Pins and Repins of photos from your site are great in theory for generating traffic, how do you actually track those numbers? Jim Gianoglio shares four ways you can track pin-interest using Google Analytics.

Here are three:

Referral reports. Go to Google Analytics' Traffic Sources > Sources > Referrals report page. If you can't find (or in the top 10 referrals, use the inline filter at the top of the table to run a search for "Pinterest."

Custom reports. GA's Custom Reports let you mash up specific information like the Pinterest pages that sent visits, how many users came from each, whether they've visited before, and how many pages they browsed. You can also choose Landing Page as a secondary dimension, to learn which images get people to repeatedly click through to your site.

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