MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Five Tips for Case-Study Videos That Get Results

July 9, 2012  
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today's business success stories.

So how do you make a crowd-pleaser video that gets real results? Rae Ann Fera joined FastCo.Create to produce a list of tips from veterans of the Cannes Lions Festival of Creativity.

Here are five tips that are right on the money:

Keep it short. Chris Baylis, ECD Tribal DDB Amsterdam, uses the elevator-pitch model: "No more than 30 seconds of film, where you have to present your case clearly and succinctly." According to Baylis, that's all the time needed for your viewer to decide whether you're a fit or not.


Let the work shine through. A case study is "a creative production," so "get the idea across quickly, be attractive, original, clear, and don't be boring," says founder/ECD Rémi Babinet of BETC.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!
<2 class="grad-bold my-3">Take the first step (it's free).
Already a member? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!