To help you reduce the number of negative reviews you get—and lessen their impact on your online reputation—DeStefano offers these tips:
Overwhelm negative reviews with positive content. Publish educational articles, press releases, whitepapers, videos, and presentations at your website, social networks, and other influential websites. When you produce relevant content, it pushes negative reviews down the page in search results.
Monitor comments and feedback. You won't know if there's trouble unless you're paying attention. "Determine the sentiment of your mentions, and prioritize them based on the risk to your reputation," DeStefano suggests.
Create a response plan. Decide what types of negative comments will require a response and—depending on severity—the speed of turnaround.
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