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Should You Optimize for Bing and Yahoo?

September 28, 2012  
It's no secret that Google controls the vast majority of online searches.

Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on Google. And there's a complication: Bing and Yahoo use their own algorithm to rank pages in a user's SERP.

That means you face a decision: Should you bother optimizing for Bing and Yahoo?

In a guest post at MarketingProfs' Daily Fix, Amanda DiSilvestro says the answer is yes. Her rationale? It takes little effort, and it might yield profitable results.

Bing-specific keyword research will take some time, she concedes, but its other differences from Google are minor:

  • Domain age. "Bing puts more emphasis on domain age than Google," she notes. "If you have an older domain, you're already on your way! That was easy, right?"
  • Titles. Bing also puts a greater emphasis on title tags; be sure your title includes your keyword.
  • Flash. While Google is fairly hostile to Flash, Bing doesn't mind, and a Flash-heavy site should perform well.

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