What's a smaller marketer to do to keep pace in the social space? Here's some help.
Brad Smith, in a post at Social Media Today, offers a list of five lessons "small" businesses can learn from the big guys:
Start with the end in mind. Ensure your goals dictate your social media activities. There are three ways social can help your business:
- Increasing brand awareness by building reach
- Building customer loyalty via engagement and support
- Increasing sales by driving more purchases, more frequently
Pick a goal and prioritize it. American Express organizes its social media efforts around customer service.
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