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"According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in the last six months," notes Stephanie Miller in an article at the Email Experience Council.

In other words: You must optimize your email messages for mobile devices. Period.


Miller offers these five mobile optimization tips:

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