"[Your subscribers] are reading e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a minimum, he suggests you keep PDAs in mind as you design:

  • Optimize image size for quick loading.
  • Never put critical information on an image. If it doesn't load at all—a distinct possibility—your recipient will miss it.

Beyond that, Bowden recommends user-friendly options designed especially for mobile subscribers:

  • "When a user signs up on your subscription page, ask them whether…they prefer reading email on their Blackberry, iPhone or email client," he says. If they choose a mobile device, send them messages designed specifically for reading on the go.
  • Also, try linking to special landing pages with invitations like, "Blackberry users, click here." By tailoring the online experience to mobile conditions, you'll encourage browsing.

And when implementing these ideas, don't forget that even the best Web designer is not necessarily a born marketer. Says Bowden, "Ask prospective designers lots of questions and don't assume [they] are going to be a natural fit for your email campaigns."

The Po!nt: Design to be seen. Making it easier for your customer to view the offer will make it easier for you to make a sale.

Source: MarketingProfs. Click to read the article.

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