In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back in your quest for a higher rank among your target market's search results. But the good news is you don't need to peel back every layer to make a difference. Mike suggests starting with these five techniques. If these five are all you ever do, you'll still see a big improvement.
- Pick good page titles. The words that appear at the top of the browser window are what a search engine looks at first as it evaluates that Web page. Use keywords and unique titles.
- Be smart about URLs. If you're using a URL like yourcompany.blogspot.com, then you're building SEO power for blogspot.com, not your own company.
- Start a blog. Blogs help in two ways. They provide new content (search engines prefer new over old). Plus, the more interesting blogs tend to generate lots of inbound links.
- Leverage your PR program. Use press releases and externally distributed articles to drum up more inbound links. To maximize effectiveness, link back to your Web site from keywords.
- Use social media to build links. Find out where your customers hang out online, and start participating there. Remember to add value. Don't lead with a sales pitch.
Got these five handled already? Fabulous! Then you can move on to more advanced tactics. Stay tuned to this newsletter for more ideas.
The Po!nt: Your Web site's ranking is not out of your control. Start making a few changes today, and see your site climb.
Source: MarketingProfs. If you want to know more, see Mike Volpe's article (plus some member comments) right here.
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