You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues:
It takes so much time to produce the number of Tweets necessary to convince Twitter users there's a HUMAN BEING back here!
It's next to impossible to keep track of all employee Twitter accounts. Who knows what Tweets are circulating out there?
What about metrics? How can you quantify the value of your Twitter efforts when your current budget is little more than chicken feed?
Honey, there is help. TweetDeck, a popular desktop-based app, lets clients organize tweets by topic, user account or @ (replies). If you follow a lotta people, you can also organize them by group. (If only life worked that way.) Tweeters already love the TweetDeck.
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