NEW! Marketing Strategy Master Class launches December 1. Learn more

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Seek and Ye Shall Find Our Event

April 6, 2009  

When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article to add paid-search marketing to your event promo mix. "With almost half of all Internet users now using search engines on a typical day," says Combs, "paid search is a great means of increasing exposure for local events."

Combs provides the following tips for running a paid-search campaign as part of your event promotion:

Create an informative and engaging landing page. Be sure to answer the "who, what, where, when, and why" questions instantly, and make registration as easy as possible.

Emphasize verbs and dates. Combs found that in one client's campaign, ads with action-oriented copy produced a 150% higher click-through rate than those that didn't use verb emphasis.

Geo-target your message. Use attendee data from previous years to make informed decisions on how broad an area to target.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!