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It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace.

Working hard, writing a compelling resume, staying connected to head hunters are all so... 20th century.

To achieve the highest level of success and fulfillment today, you must immerse yourself in the Web 2.0 frame of mind. That means developing a new set of career management habits.

Consider these facts:

  • There are over 106 million members of MySpace. If MySpace were a country and members were citizens, it would be the 11th largest in the world, according to Karl Fisch at fischbowl.blogspot.com. 

  • A former Secretary of Education, Richard Riley, stated recently that the top 10 jobs that will be in the greatest demand in 2010 didn't exist in 2004.

  • A Harris Interactive poll revealed that 40% of respondents google people to learn about them.

  • According to Business Week, 87% of headhunters use Google and social networks to make decisions about candidates, and 35% of them have eliminated candidates based on what Google revealed.

Welcome to the world of Web 2.0.

According to Wikipedia, Web 2.0 refers to a perceived second-generation of Web based communities and hosted services—such as social networking sites, wikis, and folksonomies—that facilitate collaboration and sharing among users.

Web 2.0 is having a major effect on the way we do virtually everything... or do everything virtually. And that impact is more profound on marketers.

As a marketer, you are likely immersed in all the novel opportunities that exist in this new connected reality. You probably spend a great deal of time looking for ways to exploit these burgeoning Web 2.0 applications in support of your company's revenue goals. But have you thought about how to leverage Web 2.0 for your career?

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda