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  • What Employers Look for When Hiring Social Media Managers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Digital Marketing Salary Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

  • The Top 10 Workplace Skills Trending on Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • Four Ways Marketers Can Triumph Over the 'Great Resignation'

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

  • 12 Tips for Making a Standout LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • The Social Media Platforms Used Most by Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

  • The Top Benefits of Hybrid and Remote Work According to CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.

  • The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

  • Marketing Intelligence Report

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    Learn how today's marketing leaders are turning their data into rocket fuel—what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and more. Sponsored by Salesforce.

  • The Average Compensation of B2B Tech CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

  • How the C-Suite Views the US Economy and Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.

  • The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.

  • The Average CMO Tenure at Major Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

  • Marketing Work in 2022: Better Results With Less Effort That's More Effective

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Management

    In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.

  • The Link Between Remote Work and Employee Happiness

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.

  • 13 Interview Questions Asked By Successful Business Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks.

  • LinkedIn's Top Companies to Work for in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

  • How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.