Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on how to be happier at work.
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons?
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Are you struggling to create and maintain an all-star marketing team? Your people really are your most valuable asset, and provide the foundation on which all your marketing efforts are built. So how do you get it right?
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.
Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve engagement and productivity.
Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Strategy
Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.
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