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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through June 14.

  • Game of Time: How to Slay Productivity-Killing Dragons [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons?

  • The Most In-Demand Content Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?

  • Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

    A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.

  • Cultivating Happy, High-Performing Marketing Teams

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management

    Are you struggling to create and maintain an all-star marketing team? Your people really are your most valuable asset, and provide the foundation on which all your marketing efforts are built. So how do you get it right?

  • Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.

  • How to Take Calculated Risks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management

    In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • The Most Difficult B2B Marketing Jobs to Hire For

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.

  • Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve engagement and productivity.

  • The State of Marketing Skills in 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.