Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Management
The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.
CONTENT TYPE: Podcast | TOPIC: Career Management
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.
CONTENT TYPE: Article | TOPIC: Career Management
In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021.
CONTENT TYPE: Infographic | TOPIC: Career Management
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes?
25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).
CONTENT TYPE: Friday Forum | TOPIC: Career Management
How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter.
The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.
CONTENT TYPE: Chart | TOPIC: Management
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.
CONTENT TYPE: Infographic | TOPIC: Content
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
CONTENT TYPE: Podcast | TOPIC: Events
In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.
Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts.
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.
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