CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from?