Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about.

In a new series of short videos, I'll simplify common technobabble into a framework that marketers can understand and act on. The next time you have a meeting where they're speaking geek, you can surprise them with your knowledge instead of just nodding along.

First up in the "Whiteboard" series: RSS, now really, really simplified.

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Matt Dickman is a technology evangelist and interactive marketing strategist at digital marketing firm DigiKnow ( He helps clients use technology to reach their marketing objectives.