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B2B Marketing Training for 1-1000 that answers every question you have.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

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How to Write Better Emails

October 16, 2024 — 12:00 PM ET

Your email subscribers have an inbox full of marketing messages—and they have little patience for half-hearted communication. But when you develop real connections with readers, you can convert them into engaged buyers! Eman Ismail reveals how to excite readers and increase sales with exceptional emails.

People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

October 23, 2024 — 12:00 PM ET

What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

B2B Marketing Budgets in 2025: Spend and Priority Trends

October 8, 2024 — 10:00 AM ET

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.