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This is the Random Quiz!

Q. If you want to know whether a brand is good, you should ask consumers what they think of its quality.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

Q. The goal of advertising is to enhance sales.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. If you sell something that competes in the same product category as a product offered by another company, then that other company is your competitor.
True
False

Q. Trademark laws protect the primary color of a brand’s packaging.
True
False

 

 

 

 

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