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This is the Random Quiz!

Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. The more information that can be conveyed about a product’s benefits in an ad, the better.
True
False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True
False

Q. Nudity in advertising is more appealing to men than women while women prefer sexual suggestiveness more than men.
True
False

 

 

 

 

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