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Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. The purpose of advertising is to convince consumers that they want your product.
True
False

Q. If consumers are choosing between two comparable brands, the favorable features of one brand can compensate for favorable features in the other.
True
False

Q. Consumers usually do a lot of searching before they buy expensive products.
True
False

Q. Nudity in advertising is more appealing to men than women while women prefer sexual suggestiveness more than men.
True
False

Q. First-movers in a product category (pioneers) usually are the most successful, and become the dominant player.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

 

 

 

 

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