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This is the Random Quiz!

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. When introducing a new product the most important marketing decision is determining the correct initial pricing of the product.
True
False

Q. Nudity in advertising is more appealing to men than women while women prefer sexual suggestiveness more than men.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. The purpose of advertising is to convince consumers that they want your product.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

 

 

 

 

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