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Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. Trademark laws protect the primary color of a brandís packaging.
True
False

Q. If you want to know whether a brand is good, you should ask consumers what they think of its quality.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. Consumers usually do a lot of searching before they buy expensive products.
True
False

 

 

 

 

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