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This is the Random Quiz!

Q. A successful ad is one people will remember and talk about with friends and coworkers.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. The more information that can be conveyed about a product’s benefits in an ad, the better.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

 

 

 

 

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