Branding has gotten personal.
An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers.
One of the leaders of this burgeoning space is William Arruda, coauthor of the bestseller Career Distinction.
Arruda's philosophy centers on identifying and communicating the unique value you can bring to an employer. If done correctly, your reputation and credibility will help you stand out from the crowd, and create an environment in which job opportunities come to you.
Sounds like the position we'd all like to be in. Here, Arruda guides us through the often confusing employment maze.
Q: You're known as a personal branding expert, but what IS a personal brand, and why is it so important to create a distinctive one?
A: Personal branding is nothing more than understanding what makes you interesting, compelling and differentiated and using that to stand out from your peers. It's about building a solid professional reputation around your unique promise of value.
It's important because there are numerous others with your job title, many people who share your goals. The only way to succeed is to stand out from them and create demand for your services. Otherwise, you are a commodity—and as a marketer, you know that commodities compete on price. If you want to get the compensation you deserve, you need to offer something that is only available from you!
Take the first step (it's free).
You may also like:
- Six Ways to Strengthen Your Brand Through Product Packaging
- How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]
- How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]
- Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]
- The 10 Most Valuable Global Brands