As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017.

Does your marketing team have the most important skills it needs for continued success and enhanced efforts?

To identify potential talent gaps you'll need to hire for, check out the following top 5 digital marketing skills.

1. Data Analysis

Arguably the most important skill in digital marketing in 2017 and beyond is data analysis.

Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the Internet of Things), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data.

Data-analysis skills allow marketers to answer the most important question: "Is this working?" Which results in more effective and targeted marketing campaigns, enhanced customer personas, improved customization capabilities, reduced bounce rates, and higher customer retention, among numerous other benefits.

Simply put, if businesses want their digital marketing teams to be effective and successful and to generate more leads in 2017, they must hire digital marketing professionals highly proficient in data analysis.

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ABOUT THE AUTHOR
image of Gianna Scorsone

Gianna Scorsone is the VP of sales operations and marketing for Mondo, a digital marketing and technology resourcing provider.

LinkedIn: Gianna Scorsone