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  • Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

  • How to Find a Perfect Audience on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.

  • Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media

    Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.

  • The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement

    Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

  • The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

  • How to Create a Social Media Style Guide in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

  • The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media

    Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.

  • Where Influencers Wield the Most Influence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.

  • Four B2B Event Marketing Takeaways From TikTok

    Article

    CONTENT TYPE: Article | TOPIC: Events

    Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

  • B2B Content Amplification Trends: Top Channels and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

  • The Biggest Milestones in B2B Social Media History [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.

  • The Content That Marketers Want From Social Media Creators

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • Generation YouTube: The Social Media Habits of US Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • Programming Social Channels (Like a Streaming Service!)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media

    SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

  • Instagram Reels Benchmarks for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

  • How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • Sparking Conversation on Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.

  • What Employers Look for When Hiring Social Media Managers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • Atomizing and Adapting Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.