Social Media Resources for Marketing Professionals

CONTENT TYPE: Chart | TOPIC: Social Media

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

CONTENT TYPE: Chart | TOPIC: Social Media

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.

CONTENT TYPE: Chart | TOPIC: Social Media

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.

CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement

Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

CONTENT TYPE: Infographic | TOPIC: Social Media

People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.