FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through June 14.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • How Effective Is Your Brand on Social Media? Here's How You Can Measure That.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze

    Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

  • How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    When you work on a team managing social media—whether a team of 2 or 20—issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can help.

  • 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan

    Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • Eight Tips to Maximize Your Video Marketing Efforts on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.

  • How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

  • Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.