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  • 10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

  • IT Services Marketing: Channel and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

  • Five Social Media Ad Trends Shaping 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

  • The Top Social Media Influencers by Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.

  • The State of B2B Influencer Marketing in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

  • The New B2B Social Media Environment: How to Navigate the Choppy Waters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

  • What Are LinkedIn Accelerate Campaigns? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

  • Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

  • How to Work Smarter on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.

  • Building a Strong LinkedIn Profile: The Basics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • The Social Media Funnel Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?

  • Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

  • How Employee Advocacy Brings the Human Back to B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

  • 20 Social Media Trends to Watch in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

  • The State of B2B Influencer Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

  • The Next Wave: Social Media Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

  • A Guide to LinkedIn Event Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.