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  • Account-Based Marketing: The Art of the Start

    Featured

    CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • Using Social Media's Perpetual Motion for Branding

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media | ELEMENT: Plan

    Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.

  • How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • The Influence of Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate

    Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.

  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.

  • Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy

    The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan

    Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.