Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Content | ELEMENT: Multiple
Telling compelling business stories to engage customers and prospects doesn't have to be difficult. In our newest Storytelling Online Workshop, you'll learn tips and tactics to level up your storytelling skills... fast!
CONTENT TYPE: Friday Forum | TOPIC: Social Media | ELEMENT: Plan
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.
LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Management
Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Analyze
You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Plan
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Strategy
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: None
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.
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