Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.
CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Create
Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan
With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Management
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.
Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan
186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Strategy
Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Plan
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.
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