You're at your first tradeshow. The booths are dazzling, industry bigwigs are here in the flesh, and potential partners are prime for the picking.
Tradeshows can feel overwhelming, especially if you're there representing a startup or you're otherwise new to shows. Unless, of course, you have a few tips and tricks up your sleeve.
Luckily, you know exactly what you need to do to make a fantastic impression thanks to an article you read about nailing your first tradeshow...
1. Promote the event like you're the host
In the weeks and even months leading up to a tradeshow, actively promote the show and your booth.
Driving visitors to your booth at a tradeshow is a great way to get people who otherwise wouldn't know about the show to attend. And boosting the number of attendees at a tradeshow specifically because you informed others about it increases your chances of heavy traffic at your booth.
If you can afford it, consider even paying for passes for your top customers or the leads you really want to convert.
2. Set goals for your company