Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The Four Trends That Should Drive Retail Strategy in 2017

by Dan Wilkinson  |  
March 3, 2017

Retail sales in 2016 were projected to reach $22 trillion globally, buoyed by events such as Alibaba's $18 billion Singles Day and the 11 US e-commerce days with over $1 billion in sales beginning on Thanksgiving in 2016.

However, the massive increases in sales mean that the market is even more crowded. Customers can afford to be selective about price and user experience, because global competition is now the norm and there is always a competitor willing to offer a comparable experience.

In today's landscape, retailers and brands must make the following four key trends a priority to stay competitive.

1. Product content will become mission-critical for retailers

Having a great product is a cornerstone of a successful retail company, but if that great product isn't effectively merchandised across a variety of platforms, its success is severely limited.

Enter content. Fully 88% of consumers say detailed product content is a key purchase driver. What does that content look like?

Good product content should go beyond simply showing an image and sourcing information; it should help customers by adding value, by offering educational content and forging a connection with a brand. Once a seller has provided high-quality product content, that information needs to be consistent across every platform that a seller uses to sell its products.

The likes of Amazon are at the forefront of the product information "war," and it has implemented strict guidelines aimed at reducing the amount of counterfeit sellers and inaccurate product content on its platform.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Dan Wilkinson is chief commercial officer of 1WorldSync, a global multi-enterprise product information network.

LinkedIn: Dan Wilkinson

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Business Catalog Fri Mar 3, 2017 via web

    AWESOME. Thanks for post this and keep sharing

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!