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Five Ways to Drive Engagement and Sales With Tradeshow Marketing

by Katie Price  |  
March 21, 2017
  |  3,150 views

Thanks to the digital age, there are tons of marketing platforms and formats to choose from. In fact, B2B marketers use, on average, eight content marketing tactics to engage with their audiences, and seven of the top eight are digital tactics.

And, with so many digital options, it's easy to overlook the opportunities with face-to-face marketing.

Still, 68% of marketers use in-person events as a content marketing tactic—fourth after social media, blogs, and email newsletters.

It's time to draw attention back to a tactic that can really drive engagement and sales for your business—tradeshow marketing. Here are five ways to do it.


1. Create pre-event buzz

Too many businesses wait until the day of the tradeshow to start generating buzz about the event. If you start early, you'll be able to nurture leads even before you meet them in person at the event. Here are some ideas to create pre-event buzz.

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Katie Price is the sales and marketing director at RAL Display, a leading UK supplier of portable display stands and tradeshow exhibition equipment.

LinkedIn: Katie Price

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  • by Ravi Wed Mar 22, 2017 via web

    Nice piece, although a lot of predictable advice. Two specific comments. 1. Pre-show marketing is super critical. The days of depending on the Organizer to bring relevant visitors to your booth is gone. now, it's if-you-want-'em-you-go-get-'em. So lazy no longer wins. 2. Stop thinking of people who visit you as leads. Start thinking of them as they are - people. To most people, a lead is a mail ID or a phone number. But your visitors are your guests. They are there for a reason and that does not include to be 'sold to'. So yes, interact with them; but as one human to another. If you are in the booth, your whole company and its culture is on display. Make no mistake; you are that display, not just your products or banners or graphics.

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