Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines.
So give the search engines what they want by avoiding the following common mistakes that content creators make.
1. Short Content
Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher's intent or question, and that is what Google wants.
A SerpIQ study found that content shown in Google search results in positions 1-3 had around 2,400 words, on average. In short, long-form content ranked better in Google.
Does this mean you should be writing long for the sake of long? No, but you do want to make sure your content is comprehensive enough to answer searchers' questions.