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Eight Simple SEO Mistakes Killing Your Content Marketing

by Ronald Dod  |  
April 3, 2017
  |  8,198 views

Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.

Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines.

So give the search engines what they want by avoiding the following common mistakes that content creators make.

1. Short Content

Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher's intent or question, and that is what Google wants.


A SerpIQ study found that content shown in Google search results in positions 1-3 had around 2,400 words, on average. In short, long-form content ranked better in Google.

Does this mean you should be writing long for the sake of long? No, but you do want to make sure your content is comprehensive enough to answer searchers' questions.


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Ronald Dod is a partner and the CEO of Visiture LLC , provider of full-service search engine optimization and pay-per-click search marketing services for e-commerce businesses.

LinkedIn: Ronald Dod

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Comments

  • by Pamela Mon Apr 3, 2017 via web

    There is a spelling error in paragraph 3. Misspellings/Content Errors. Sorry. If it helps, It did drive the point home!

  • by Vahe, MarketingProfs Mon Apr 3, 2017 via web

    Hi, Pamela. I'm not seeing it... Maybe I've been staring at the text too long. Mind pointing out the error?

  • by Pamela Mon Apr 3, 2017 via web

    I think I am reading this correctly, "Acquiring links is one of the best way to get " should be "one of the best ways"

  • by Vahe, MarketingProfs Mon Apr 3, 2017 via web

    You're right! I was looking at the third paragraph, not the paragraph under subhead 3. Thanks for noticing that! It's been corrected.

  • by Antonio Mon Apr 3, 2017 via web

    One other error in #6 " Reboot Online did an experiment to see whether outbound links improve ranking in organic search results, and fount that they do ..."

  • by Vahe, MarketingProfs Mon Apr 3, 2017 via web

    Antonio, you're also right... Mondays!

  • by Ritika Gupta Tue Apr 4, 2017 via web

    Valuable information to the people who want to excel their career in the especially SEO field. I am also one of the aspirants in this field. Even I also avoid these mistakes in our SEO Activity. While reading this article, few questions arrived in my mind. I would be obliged if you can help me in them.

    1. How to increase quality back link?
    2. How to recover the penalize websites?

  • by Mary Mon Apr 10, 2017 via web

    If readers (not bots) have the attention spans of goldfish and many of these humans are reading on a mobile device, WHO is plowing through articles/posts that are 2,000-plus words? The serpIQ study you cite shows the top 10 are all that long.

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