Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines.
So give the search engines what they want by avoiding the following common mistakes that content creators make.
1. Short Content
Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher's intent or question, and that is what Google wants.
A SerpIQ study found that content shown in Google search results in positions 1-3 had around 2,400 words, on average. In short, long-form content ranked better in Google.
Does this mean you should be writing long for the sake of long? No, but you do want to make sure your content is comprehensive enough to answer searchers' questions.
Take the first step (it's free).
You may also like:
- Top 10 Video Trends [Infographic]
- Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted
- Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]
- The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]
- Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares