I'm going to give myself a letter grade in personal branding: F.
F is for failure. Yeah, if I'm to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?
I was a laggard. I failed to get serious about developing my personal brand until I was in my 40s. Ironically, I've been writing marketing copy for thousands of brands since I was in my 20s. In the early going, I wrote for chiropractors, contractors, and all sorts of personal brands.
But I neglected mine. I was simply trying to make a living as an advertising copywriter, satisfied with the anonymity of the vocation. There was rarely a day (OK, there was never a day) when I woke up and said, "Today's a great day to develop my personal brand."
But guess what, friends?
Today is the best day to develop your personal brand. Not tomorrow. Today.
(This article is adapted from The Road to Recognition: The A-to-Z Guide to Personal Branding, a new book by yours truly and Seth Price.)
If you're looking for ideas to accelerate your professional success, help yourself to a preview of the lessons delivered in The Road to Recognition in the following slides and in the subsequent A-Z summary.
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman