I'm going to give myself a letter grade in personal branding: F.
F is for failure. Yeah, if I'm to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?
I was a laggard. I failed to get serious about developing my personal brand until I was in my 40s. Ironically, I've been writing marketing copy for thousands of brands since I was in my 20s. In the early going, I wrote for chiropractors, contractors, and all sorts of personal brands.
But I neglected mine. I was simply trying to make a living as an advertising copywriter, satisfied with the anonymity of the vocation. There was rarely a day (OK, there was never a day) when I woke up and said, "Today's a great day to develop my personal brand."
But guess what, friends?
Today is the best day to develop your personal brand. Not tomorrow. Today.
(This article is adapted from The Road to Recognition: The A-to-Z Guide to Personal Branding, a new book by yours truly and Seth Price.)
If you're looking for ideas to accelerate your professional success, help yourself to a preview of the lessons delivered in The Road to Recognition in the following slides and in the subsequent A-Z summary.
Take the first step (it's free).
You may also like:
- Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]
- How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs
- How to Survive a Layoff or Furlough During the Pandemic [Infographic]
- Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]
- The Average Age and Tenure of C-Suite Executives