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Seven Easy Tactics for Generating Content Marketing Ideas

by Disha Dinesh  |  
May 11, 2017
  |  4,250 views

Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts.

Yet, 99% marketers agree that a constant supply of inventive ideas is critical to marketing success, according to research conducted by content marketing expert Jean Spencer.

So, here are seven tactics to help you overcome your idea-generation hurdles.

1. Create a content 'product'

Overtly promotional content is passé. More than 200 million Americans have ad blockers installed and so are likely just as averse to advertorial-style content.


Your audience has millions of content pieces vying for their attention, and you must stand out to connect with them. Content isn't only a medium anymore, it is a product in its own right.

So, before you create your content, ask yourself what content is so valuable that your audience might pay for it. That can help you establish what your audience truly values.


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Disha Dinesh is a content writer at Godot Media, a content creation firm. Her interests include social media and content marketing.

LinkedIn: Disha Dinesh

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  • by Amun Bey Wed May 17, 2017 via mobile

    Absolutely love this article on Seven Easy Tactics for Generating great content ideas!

  • by Krishna Patel Mon Jul 10, 2017 via web

    Really good information, Disha! I like the #2 and #7. As a digital marketer, I am also using the Google AdWords, Talkwalker Alerts, TweetChat tool to stay updated with the content ideas. You can also generate the content idea Discuss with your experts and also from the clients. Sam Makad also come to a wrap of how you can generate, create, and market new content marketing ideas for your businesses. You can find it here: https://thenextscoop.com/generate-content-marketing-ideas/.

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