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How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

by On Yavin  |  
May 15, 2017

If you publish online, you know that there is a crazy amount of competition on the Web. In fact, millions of blog posts published every day!

No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure a constant flow of new and engaging content to maintain your followers and reach new audiences? And how can you improve your SEO to make sure your blog or website gets the traffic and attention it deserves?

One of the best ways to solve both problems is to creatively recycle previously published content. Reusing and repurposing content from your archives can keep your website relevant and interesting, simultaneously giving you an SEO boost.

Four Ways to Reuse and Repurpose Content

1. Use snippets for social media

This is probably one of the easiest and most effective ways to repurpose content. You can take a quote, idea, question, or teaser from your blog post or other content, and use it as a post for social media. A single article contains so much material that it can provide you with enough substance to create a handful of tweets or Facebook posts. If you want to get really creative, you can even design exclusive graphics from the content and encourage others to share them on social media.

2. Design an infographic

Designing an infographic takes a little more skill and so needs more of a time investment, but it's worth the effort—considering the popularity of images and graphics online. You can take the major points of your blog post and design them into a neat infographic for others to use in their blog posts or to share. Include branding and a link to your site both to generate some traffic back to your post or article and to make sure others know where the content originated.

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On Yavin is the founder and CEO of Online Performance, a company specialized in providing SEO services. He is also founder and UK CEO of Exactive Marketing, an advertising agency focused on digital marketing.

LinkedIn: On Yavin

Twitter: @on_yavin

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  • by Craig Mon May 15, 2017 via mobile

    I'm surprised that you're still recommending infographics, since the entire world is moving to viewing content on mobile devices like phones, which don't display infographics well.

  • by On Yavin Tue May 16, 2017 via web

    Hi, Craig. Thanks for taking the time to read the article. The infographics are still strong and alive. You can have a look at 9gag as an example. Their gags are in an image format and the longer ones still fit mobile devices as well as PCs.

    It's all about how you create your infographic. Sure, if you make the image wider but the height is too low, it won't look good. But if you keep a certain pixel ratio, then it will appear well.

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