If you're keeping an eye on digital marketing trends, it's no secret that video has become a more and more significant piece of the content marketing mix.
By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, so it's no longer optional for marketers to jump in and make some space for video content in their strategies.
In a digital world overflowing with content, video is one of the most effective ways to engage with audiences, since it can be a more digestible and personal form of interaction than written content. At the same time, there's a gradual shift away from over-edited glossy videos to unscripted, unedited sharing-the-moment videos that are way more sincere and authentic.
One of the best examples—winning the hearts of audiences everywhere—is live video.
Livestreaming is one of the most rapidly growing trends now, as it provides a way to share the experiences in real-time. Brands are actively incorporating live video it into their marketing strategies, and major social media platforms are aligning themselves with livestreaming.
Snapchat and Twitter-owned Periscope have been there for a while already. Facebook caught up with the trend in 2016 with Facebook Live, and Instagram has also released a livestream broadcasting feature.
A highly valuable characteristic of live video is how versatile it is, allowing you to experiment with diverse types of content at relatively low cost.
So, this article will provide tips and tricks at how you can use video livestreaming—and do it right.