Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

by Nathaniel Cheung  |  
May 31, 2017

Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it.

Here are five approaches you can use when creating your email follow-up sequences.

These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time.

Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry.

1. The Frequently Asked Questions Campaign

Your prospect likely has some questions about your product or service; they'd like answers before deciding they're ready to buy.

What you need to do, therefore, is to craft an email campaign covering frequently asked questions.

You can either answer one question per email or put the most frequently asked questions into one email (e.g., "The 7 Most Frequently Asked Questions About XYZ Product").

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Nathaniel Cheung is a digital marketing consultant.

LinkedIn: Nathaniel Cheung

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!