Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it.

Here are five approaches you can use when creating your email follow-up sequences.

These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time.

Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry.

1. The Frequently Asked Questions Campaign

Your prospect likely has some questions about your product or service; they'd like answers before deciding they're ready to buy.

What you need to do, therefore, is to craft an email campaign covering frequently asked questions.

You can either answer one question per email or put the most frequently asked questions into one email (e.g., "The 7 Most Frequently Asked Questions About XYZ Product").

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Nathaniel Cheung is a digital marketing consultant.

LinkedIn: Nathaniel Cheung