Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Writing: Six Types of Hooks to Reel in Readers

by Sara McGuire  |  
June 20, 2017

Have you ever tried fishing without bait?

Yeah, it doesn't work out so well. (The fish aren't convinced, and now your feet are probably wet.)

The same goes for content without a solid hook (minus the wet feet).

A lot of content out there doesn't have strong hooks. And you know what happens? A lot of people aren't convinced they should bother reading anything other than the first sentence.

So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at them and reel them in.

A hook is the initial sentence (or a word) that grabs the attention of readers and entices them to keep reading. It's the first necessary step after an attention-grabbing title.

Yet, so many people seem to neglect the essential hook. Instead, they start off their articles with bland statements. Yawn.

I get it. It's not easy to know where to begin an article. You probably want to just get into the meat of your message. The problem is, your readers won't even get to that point if that bounce after the first boring sentence.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Sara McGuire is a content editor at Venngage, a Web-based graphic design software.

Twitter: @sara_mcguire

LinkedIn: Sara McGuire

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Elena Noriega Tue Jun 20, 2017 via web

    Amazing! Certainly you hooked me!

  • by Antony E. Mathenge Tue Jun 20, 2017 via web

    I fell for the fishing line, hook, line, and sinker

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!