You've likely heard it a thousand times: Customer experience is the new battleground in business. As early as 2014, Gartner predicted 50% of product investments would be "redirected to customer experience innovations" by 2017.
In an era where artificial intelligence is no longer Hollywood fantasy and customer behaviors are evolving rapidly, creating relevant content experiences has never been more important.
So how do B2B content marketers stack up?
According to MarketingProfs & CMI's 2016 annual research, a full 62% of B2B marketers report their organization is more successful in their overall content marketing approach, compared with the previous year year.
That's good news.
But just 37% report having a documented content marketing strategy. Oops. That's not good.
And, a full 70% say they'll produce more content in the current year than the previous year.
Hold up. Let's do some math.