My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your brand story sing. We help win over the masses to your product or service, and we entice them to keep coming back for more.
But when it's time to outsource copywriting (or content writing) to bolster your marketing strategy, you need to be clear on one thing: Should you hire a copywriter or a content writer?
Unless you're a fellow wizard with words—or you employ writers—there's a chance you don't know your copywriters from your content writers and didn't realize there's a difference. That's OK! Katie and I are BSTRO's senior writers, and we'll explain all the differences (and similarities) so you can hire the writer that's right for your project.
What does a copywriter do?
Katie: Good question! I get asked that a lot, because most of my friends have no idea what I do for a living, and I'm pretty sure my cousin thinks I'm a copyright lawyer. (I'm not.) What I am is a writer, and the words I write appear on ads, websites, product packaging, social media posts, gifs, videos, and any kind of marketing material you can think of.
I think the one key differentiator in my role, in my specific type of writing, is that I'm not dreaming up the content myself. I'm taking what I'm told (from a client or brand) and I'm presenting it in a new way—with the goal of making it concise, persuasive, informative, and interesting.
What does a content writer do?
Pam Berg is content marketing specialist at BSTRO, a digital marketing and branding agency with offices in San Francisco, Vancouver, and New York. Pam is a data junkie and grammar nerd. She channels her superpowers into content marketing and digital strategy.
LinkedIn: Pam Berg
Katie Rottner is senior copywriter at BSTRO, a digital marketing and branding agency with offices in San Francisco, Vancouver, and New York. Katie is a human female—also a marketing copywriter these past 11 years.
LinkedIn: Katie Rottner