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10 Website Go-Live Tips to Ensure a Smooth Launch

by Brian Shilling  |  
September 29, 2017

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i's and crossed all the t's to ensure your site is perfect. Now it's finally time for launch!

At this point, though you're 99% of the way done with your website project, don't relax just yet. The process of launching a new or redesigned website is critical to the success of the development project—and your marketing campaigns.

Follow these 10 website launch tips to conclude your project with a seamless go-live transition.

1. Agree on the launch timing

Discuss—with all those concerned—the best time to launch the new site. That discussion should initially take place at the beginning of the project, so you can establish and meet deadlines. But when it gets closer to the actual launch, be sure to reach agreement on the best date, day of the week, and time of day to go live. Should you launch over the weekend? In the middle of the night when traffic is low? Agree on a launch time that works for everyone.

2. Back it up

Back up your current website before launching the new one. Regular backups should be part of your routine web maintenance anyway, but they are essential before launching a major redesign. Just in case anything goes awry during the launch, you would be able to revert to your old site. More than likely... you won't need it; but if you do, you'll be glad you took this easy step.

3. Prep for the technical transition

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Brian Shilling is a writer, content creator, online marketer, and project manager at Clarity Quest Marketing, a full-service agency for healthcare and technology companies.

Twitter: @Shilling_Brian

LinkedIn: Brian Shilling

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  • by Alina Fri Sep 29, 2017 via web

    11. Spell check, spell check, spell check!! We just launched a new site and the worst part was hearing from clients that there were still typos. Get a good PR guy, install Grammarly, anything you have to do to avoid those mistakes.

  • by Jason Thu Aug 30, 2018 via web

    Great tips! as an SEO, seeing sites get launched without proper redirection drives me pretty crazy. So much time put into building a site's authority, and it can all just go to 404s with a new site. If all design / dev. teams took the time to follow the steps on this list (and Alina's) the web would be a much better place :) Big shout out to my web team for their diligence!

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