Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i's and crossed all the t's to ensure your site is perfect. Now it's finally time for launch!
At this point, though you're 99% of the way done with your website project, don't relax just yet. The process of launching a new or redesigned website is critical to the success of the development project—and your marketing campaigns.
Follow these 10 website launch tips to conclude your project with a seamless go-live transition.
1. Agree on the launch timing
Discuss—with all those concerned—the best time to launch the new site. That discussion should initially take place at the beginning of the project, so you can establish and meet deadlines. But when it gets closer to the actual launch, be sure to reach agreement on the best date, day of the week, and time of day to go live. Should you launch over the weekend? In the middle of the night when traffic is low? Agree on a launch time that works for everyone.
2. Back it up
Back up your current website before launching the new one. Regular backups should be part of your routine web maintenance anyway, but they are essential before launching a major redesign. Just in case anything goes awry during the launch, you would be able to revert to your old site. More than likely... you won't need it; but if you do, you'll be glad you took this easy step.
3. Prep for the technical transition
Take the first step (it's free).
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