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Four Secrets of Marketers Who Become CEOs

by Terri Maxwell  |  
February 2, 2018
  |  1,888 views

There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background.

The good news is their "secret sauce" advantage comes from understanding marketing, because that's knowledge any company leader can acquire.

Here's a look at what gives marketing-focused CEO's the leg up in the business world, and what you can learn from them.

Study Says...

A study presented at a recent American Marketing Association conference found that 25% of CEOs come from a marketing or sales background.


Does hiring a marketer CEO to run your business help ensure success? B2B companies seem to think so. According to the same study, 42% of B2B companies employ CEOs with marketing experience.

So, why do executives with sales and marketing expertise make effective CEOs, and what marketing-CEO insights can the other 75% learn and apply to their organizations?

Marketing CEOs Are Typically More Successful for Two Reasons


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Terri Maxwell is CEO and president of social impact-focused business cultivator Share On Purpose—a portfolio of brands. She is a speaker, venture capitalist, mentor, founder of 40 companies, and a global business consultant.

LinkedIn: Terri Maxwell

Twitter: @terri_maxwell

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  • by Alice Fri Feb 2, 2018 via web

    Thanks Terri for very helpful article. These secrets really make sense to me. Like it !

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