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Do You Still Believe These Three Urban Myths of Email Marketing?

by Jen Ribble  |  
March 7, 2018
  |  3,339 views

The solo traveler regains consciousness, finding himself immersed in an ice-filled hotel bathtub with one of his kidneys missing...

A baby alligator is flushed down the toilet, only to survive and grow to tremendous size deep in the sewers of New York City...

After picking up a hitchhiker on a deserted road, the driver turns to discover her passenger has mysteriously vanished from the back seat of a moving vehicle...

Those stories are classic, familiar examples of urban myths. The details may vary, but the shocking twists and chilling outcomes ensure that these tales are passed on from generation to generation.

The scary thing? Many people believe these urban myths are actually true!


Then again, some of the things we believe about email marketing are no less scary. With a channel as mature as email, there's been plenty of time for "conventional wisdom" to be passed down over the years—which is great for young professionals learning the ropes, but it can also lead to outdated beliefs and outright misinformation.

Here are just three of the many "urban myths of email" I've heard—along with the real story. If any of these myths have taken hold in your email program, now is the time to set the record straight.

Myth No. 1: If your email content includes spammy words, your messages will be flagged as spam and never reach the inbox.


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Jen Ribble leads PR and content marketing efforts for email-deliverability experts Return Path.

LinkedIn: Jennifer Ribble

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  • by Becky Wed Mar 7, 2018 via web

    This is very timely and useful information for my business. Thank you so much, Jen!

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