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The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don't want to be left behind. It used to be that blogs were the way to create content on the Internet, but now we are living in a visual world, and videos are the jewels in the content crown.

Video marketing has evolved to become one of the most important selling tools, not only because it's an effective way to deliver a message but also because it allows you to really connect with your audience—and all in just a few seconds.

Videos help customers' decision to purchase a product: 64% say they are more likely to buy a product online after watching a video. That's why videos are the type of content with the best ROI, and why marketers are including videos in their digital strategies.

This article will describe which video types work best in each stage of the sales funnel so you can close more deals, and it will also provide an example of each type of video.

Awareness Stage

The top of the purchase funnel is known as the "Awareness Stage," where customers realize they have a problem or need and start to look for an answer or possible solution.

1. Educational Videos

As your potential buyers start searching for answers, you have a unique opportunity to approach them with helpful information and educate them on how to solve their issues. Educational videos are a simple but effective way to do that. At this point, there's no guarantee they'll hire your brand to solve their problem, but you will stand out as an expert on the subject, and so they'll remember you when the time comes to make a decision.

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image of Victor Blasco

Víctor Blasco is the founder and CEO of the explainer video company Yum Yum Videos. He is also an audiovisual designer and video marketing expert.

LinkedIn: Victor Blasco