Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions

by Jason VandeBoom  |  
April 13, 2018

Welcome to the new age of marketing tech—the era of distributed platforms, microservices, and modularization.

The number of available solutions has grown rapidly over the past several years, and marketing channels have been multiplying faster than marketers can keep up. Last year alone, the number of marketing-tech offerings—everything from all-in-one solutions to individual best-of-breed platforms—increased 40%.

The number of products on the market indicates that most of them aren't suites incorporating multiple solutions but, rather, point solutions designed to fill individual needs.

As companies grow and evolve, their needs also evolve. As a result, marketers are now relying less on bundled enterprise suites and more on homegrown stacks composed of best-of-breed solutions.

But it's not always clear what's to be done. Marketers need a way to weave all of their solutions together and make the most of their tools without a ton of work on the back end. And it's no surprise that best-of-breed solutions are superior only when they can work in lockstep as if they were an all-in-one solution.

That brings us to one of marketers' biggest challenges: choosing the right solutions.

For marketers faced with the daunting prospect of building out their own flexible marketing stack, there are steps they can take to make the process much less of a headache.

When choosing solutions, don't overlook integrations

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Jason VandeBoom is the founder and CEO of ActiveCampaign, an integrated marketing automation platform that helps growing businesses find the perfect blend of automation and human touch.

LinkedIn: Jason VandeBoom

Twitter: @jvandeboom

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!