When you're looking for a job in marketing—no matter which company you are applying to or which position you hope to hold—you have to (at the very least) market yourself better than anyone else.
The irony is that if you're looking for a marketing job (whether it is your first or your tenth), you should know this better than anyone. More than most, marketers recognize the power of branding, the importance of a creative hustle, and the truth that it really is the little things that make something—or someone—stand out.
Maybe you have spent months sending out crafted cover letters and resumes only to hear silence in return. Maybe you like your job but want to take your career further and have your sights set on another marketing position at a different firm.
Whatever the scenario is and wherever you are on the career ladder, you are going to have to employ your marketing skills to get the attention of those you need it from most.
Here's how to market yourself for a marketing job.
Brainstorm which role you want
Before you send out another cover letter, sit with yourself and contemplate your skills honestly. What is it about you that is so valuable to a company? Why are you the perfect fit for the marketing team?