But an email is only as good as the content it contains.
Users spend just 11.1 seconds reading an email, on average; images, therefore, play a vital role in grabbing attention and communicating the right message. As the age-old adage goes, a picture is worth a thousand words.
But how do you choose the right image? How can you be confident that it will generate results? What are some real-life examples of effective and informed image selection?
The Importance of Images
Pictures are a universally understood language. They draw our eyes before anything else, and they can increase the inclination to read a piece by 80%. Customers themselves say they prefer and focus on images over text.
Images also help us remember information. After three days, people are likely to retain just 10% of the information they have consumed; but when the information is combined with a relevant image, they remember six times more, according to a study by John Medina.
Selecting the Right Image