Besides the Loch Ness Monster, the most prolific myth since the dawn of time is that B2B customer story videos must bore the audience into watching YouTube pre-roll of a Shamwow infomercial. In this session, we'll unite as marketers to take a brave stand against the talking head, the corporate buzzword, and the external shots of the corporate offices that are now as vacant as the conventional B2B video plot.
You'll learn to:
- Create a video narrative that earns trust for your brand and inspires your audience
- Apply Hollywood hacks to simplify and economize video production
- Take easy steps to build a strong case that differentiates your product/service
- Show vulnerability to your audience and still meet your fiduciary responsibility to shareholders
SPEAKER
- Tim Washer
- Virtual Emcee/Transformational Leadership Keynote
- @timwasher
Tim Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting as a comedy writer/actor on SNL, Conan, and The Late Show. Tim studied improv under Amy Poehler, and he has appeared on the Onion Sports Network and Last Week Tonight with John Oliver.
