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  • Master Your Demand Generation Nurture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Are you giving good nurture? Most companies aren't. And it could be the key you're looking for to unlock demand gen success. Join demand gen expert and bestselling author Kenda Macdonald for this actionable webinar to learn how to create nurture that works for you, your Sales team, AND your leads.

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • The State of Blogging in 2022: Post Length and Writing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

  • Content Creation and Curation: The Missing Link Between Sales and Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

  • Moving From Content Marketing to Content Strategy: Four Actions to Take

    Article

    CONTENT TYPE: Article | TOPIC: Content

    You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

  • A Complete Guide to Anchor Text Optimization in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Events

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • 12 Reasons User-Generated Content Is Important for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

  • B2B Content Amplification Trends: Top Channels and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

  • How to Increase Leads: Effective Entry Points for Lead Magnet Signups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores what entry points are and how to successfully use them to get people signed up and into your database.

  • Email Newsletters: Nine New Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email

    The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

  • The Content That Marketers Want From Social Media Creators

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

  • Why You Need a Branded Podcast (And How to Create and Brand Yours)

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

  • A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

  • Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • How to Charge Up Your Email Marketing With Video Enhancements

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

  • Seven Tips for Writing Content Effectively [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.