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  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

  • Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in!

  • Spotify Marketing: A Beginner's Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

  • Color Wheel Theory: Your New SEO Content Framework

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

  • Fulfillment After Conversion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

  • Generative AI Can't Create Great Marketing, But It Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

  • Better Writing Will Not Fix Your Content. Here's What Will.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

  • Cascading Your Lead Magnets

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

  • How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Register now for the MarketingProfs Content Marketing Friday Forum and join industry experts who'll show you how your content could be working harder for you. Walk away with tactics to build brand awareness and trust, drive engagement, and earn you those elusive higher search rankings. Sponsored by DemandJump.

  • The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.

  • Lead Scoring and Progressive Profiling

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • Seven Tips for Training the Next Generation of Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.

  • How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.