It's a tale as old as time...

Marketing creates leads, and BDRs and Sales reps don't follow up on them quickly enough—or at all. Or so that's what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers.

Ready to tackle those issues using tools you already have?

Lead scoring to the rescue...

Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue. In this webinar, we'll go over how, exactly, you can use lead scoring to resolve multiple concerns.

You'll learn:

• What lead scoring is and how to set it up using scoring best-practices
• Other applications for scoring beyond the obvious (think measuring product interest, account health, and more)
• Ways to use scoring as a tool for Sales and Marketing alignment