Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation
Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.
CONTENT TYPE: Chart | TOPIC: Demand Generation
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.
CONTENT TYPE: Article | TOPIC: Demand Generation
Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.
CONTENT TYPE: Article | TOPIC: Customer Experience
Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to accurately measure your marketing, media, and lead-gen efforts, and to properly attribute success, is vital—especially now when budgets are tight. Learn how analytics and attribution tools and processes can serve your needs and prove ROI. Sponsored by Alight Analytics.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.
CONTENT TYPE: Course | TOPIC: Demand Generation
There's more magic to creating great lead nurturing than a series of well-timed emails. While that's a good start, you need to understand your target customers if you want to know what to say to them (and when) in order to win more of them over.
So you've created awareness, filled the top of your funnel, and captured some pretty attractive leads (if you do say so yourself). Now you just need to nurture those leads and keep the party going. Here's how.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.
Use of intent data is growing, and for good reason. But as with most new digital marketing tools, there is a lot of confusion about what intent data actually is and what it can do for your marketing. Here's a quick overview.
Marketing teams are now using virtual events and meetings to generate MQLs. If marketers can do that at scale, though, Sales can get something even more valuable than Marketing-qualified leads: Marketing-qualified meeting (MQMs). Here's what you need to know.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.
Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.
The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report.
All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.
COVID has shown us that everything is connected—and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective, here's how you can drive alignment.
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