About the Contributor

Contributed by Mark Smith

• Marketing and CX During a National Emergency: Getting Real About Customer-Centricity

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. ...

• The CX Gap: How We Got Here (And How You Can Close It)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available ...

• Avoid the High Cost of Untargeted Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace ...