About the Contributor

Contributed by Adam Blitzer

• Work Smarter, Not Harder, With Marketing Automation

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should ...

• So I Have a Marketing Automation System... Now What?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways ...

• Analyze This: Marketers Must Focus on Analytics to Increase Their Value

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace ...