Contributed by Debra Ellis
- Strategy First When Integrating Social Media and Direct Marketing
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting ...
- Five Lessons From the Social Media Frontlines
The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In ...
- Social Media 101: Use Twitter to Attract Prospects and Engage Customers
Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, ...
- Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size
Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is ...
