About the Contributor

Contributed by Michelle Boockoff-Bajdek

• AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Artificial Intelligence

  Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. ...

• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need ...