About the Contributor

Contributed by Jason Falls

• Add It Up: Measuring Your Influencer Campaigns

  CONTENT TYPE: Course | ELEMENT: | TOPIC: Public Relations

  Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if ...

• Talk Pretty to Me: Wooing Influencers for Picture Perfect Campaigns

  CONTENT TYPE: Course | ELEMENT: | TOPIC: Public Relations

  Flattery might not get you everywhere (we've tried), but a balance of sweet talk and incentives can get you in ...

• Primped, Polished, Put Together: Creating Assets That Help Your Influencers Shine

  CONTENT TYPE: Course | ELEMENT: Create | TOPIC: Public Relations

  Appealing to influencers is part art, part science. And you need a stacked plan in place before you pitch them. ...

• Marketing Matchmaking: Selecting the Right Influencers for Your Audience

  CONTENT TYPE: Course | ELEMENT: Create | TOPIC: Public Relations

  Matchmaking is alive and well—and not just on reality TV. But finding the right influencers to engage and motivate your ...

• Four Types of Influencers for Your Influencer Marketing Campaigns

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media

  There are various types of influencers, and they deliver varying degrees of success to what your business wants from its ...

• The Six Secrets to Successful Influencer Campaigns

  CONTENT TYPE: Course | ELEMENT: Plan | TOPIC: Public Relations

  Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on ...

• The Questions I Would Ask If I Were Marketing Your Business

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or ...