Contributed by Jason Falls
- Add It Up: Measuring Your Influencer Campaigns
Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if ...
- Talk Pretty to Me: Wooing Influencers for Picture Perfect Campaigns
Flattery might not get you everywhere (we've tried), but a balance of sweet talk and incentives can get you in ...
- Primped, Polished, Put Together: Creating Assets That Help Your Influencers Shine
Appealing to influencers is part art, part science. And you need a stacked plan in place before you pitch them. ...
- Marketing Matchmaking: Selecting the Right Influencers for Your Audience
Matchmaking is alive and well—and not just on reality TV. But finding the right influencers to engage and motivate your ...
- Four Types of Influencers for Your Influencer Marketing Campaigns
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its ...
- The Six Secrets to Successful Influencer Campaigns
Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on ...
- The Questions I Would Ask If I Were Marketing Your Business
MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or ...