Contributed by Ernest Nicastro
- How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. ...
- Kill These 12 Content Marketing Software Bugs (It's Not What You Think)
These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing ...
- Three Gaffes to Avoid in Marketing Content and Public Speaking
The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps ...
- Get It Right When You Write (or Speak): Three Commonly Misused Words
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing ...
- Why Do People Write Like That? (And How You Can Avoid Doing the Same)
Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of ...
- Seven Score and Seven Years Ago: Writing Lessons We Can Learn From Lincoln's Masterpiece
As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as ...
- Lincoln, Mark Twain & Lightning: Choice Words on Word Choice
Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain ...
- Want Better Sales Copy? Take a Tip From Zig Ziglar
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having ...
- How to Craft Compelling Offers to Boost Response Rates
If you want to improve the response rate to your direct mail, the answer may be as simple as making ...
- How to Get Your Prospect to Open Your Mail
You've carefully selected your list. You've labored long and hard over your letter—every word, sentence and paragraph. It's a powerhouse ...
- Three Effective Ways to Open a Sales Letter
Your direct mail package clears a major hurdle when your prospect opens the envelope. The moment of truth has arrived. ...
- How to Win Over the Man in the Chair: Salesmanship, Repetition and Direct Mail
Any salesperson worth his or her commission check will tell you that landing worthwhile new business takes a repeated and ...
- The 'Marshall' Plan (or, Customer Aftercare)
It costs your business a whole lot more to secure a new customer than it does to hold onto an ...
- Five Deadly Sales Letter Mistakes
Eliminate one or more of these common blunders, and your response will surely improve.
- How to Write a Smooth Sales Letter for Results
When you prepare an important presentation, be sure to make the effort to make your copy flow.
