Contributed by Ford Kanzler
- Differentiation and Positioning: What Does Your Business Stand For?
How can you win against competitors? What can you do that they are not doing, or cannot do or say, ...
- Content Management Essentials: Strategy and Reuse
Content development has many facets. Two that are often ignored are content strategy and the reuse of content.
- Nine Essential Skills for Any Public Relations Professional
If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were ...
- Seven Ways to Gain PR Campaign Momentum
Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management ...
- Content Marketing Has Been a Successful PR Strategy for Decades
The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. ...
- Establish Credibility and Persuade Customers via Contributed Articles
This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility ...
- How to Be a Good Public Relations Client
Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different ...
- PR Persuasion: It's All About the Story—and Positioning
Whether you're attempting to position a company or product as a category leader, gain permission from a community to make ...
- Just Say “No” to Comdex
Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like ...
- PR Isn't Shorthand for Press Release
Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective ...
- The Positioning Statement: Why to Have One Before You Start Communicating
Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and ...
